The Value of a Simple Patient Newsletter

Unlike most people who blog on dental marketing and patient communications, I have (at least for the time being) a unique perspective on the subject. How so? Well, I’m the farthest you can get from an industry veteran. I’m not a doctor, I’m not a tenured dental consultant, I haven’t spent most of my life working at a dental office – in fact, I’ve known very little about dentistry until my partners and I started RevenueWell: an exciting service that’s helping practices all over the country get healthier, bigger and more productive. Ok, how is this a virtue all of a sudden? Simple: I can still, if I try real hard, put myself in the shoes of an average patient – the know-nothing, appointment-skipping, don’t-fix-it-till-it-hurts-real-bad patient that you work with every day.

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Video Post-Op Instructions: An Effortless Personal Touch

At RevenueWell, we’re huge on helping our customers deliver a world-class patient experience every day. “Why”, you’d ask – “isn’t RevenueWell in the practice marketing business?” Yes, indeed. And as marketers, we believe that delighting your patients every chance you get is the best marketing you’ll ever do. Happy patients stay with you, accept your treatment, buy more elective services, give you tons of referrals and give you glowing testimonials online. Still think it’s not marketing?

One of the things we do that continues to WOW patients across the country is automatic email post-op instructions. The feature is actually quite simple: RevenueWell monitors your practice software for services you walk out, and when it sees the code for, say, a resin filling, it automatically sends the patient an email with the correct set of instructions – often while the patient is walking out your door. Pretty cool, huh?

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Marketing to Your Existing Patients: 5 Ways to Boost Practice Profitability

If you’re a dental professional who’s just starting out with building a practice marketing program, you know there’s no shortage of options out there. Fromnewspaper ads to Yellow Pages to Google Adwords to Social Media, there are marketing avenues galore – but where do you start? We’d love to give you some easy tips, but the truth is there is no shortcut to trying different things and figuring out what works for your office specifically. We have customers who’ve engineered sophisticated online outreach strategies and failed miserably, as well as customers who still get calls from their Yellow Pages ads (yes, really..).

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6 Best Practices for an Online Front Desk

When we talk about the power of online technologies to transform today’s practice, the discussion often revolves around patient engagement: anything from social media marketing to text message recare notifications to automatic treatment plan follow-ups.
But what happens after you current or prospective patient says “I do” and wants to schedule their appointment? Does your front desk continue to impress? Do you provide a high-tech, high-touch experience that delights the patient every step of the way? Today’s consumers are fluent in Web technologies, are always online and are instantly available for meaningful interaction. Increasingly, they’re expecting dental teams to meet them half way.

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